Privacy Policy

Last Updated: September 1, 2020

Privacy Policy

This privacy policy discloses the privacy practices for Prio Auto Sales/Prio Auto Finance. Prio Auto Sales/Prio Auto Finance promotes the use of fair information practices. Because Prio Auto Sales/Prio Auto Finance is committed to your privacy, we have agreed to disclose our information practices.

Information Collection And Use

Prio Auto Sales/Prio Auto Finance is the sole owner of the information collected on this site. Prio Auto Sales/Prio Auto Finance will not sell, share, or rent this information to others in ways different from what is disclosed in this statement. Prio Auto Sales/Prio Auto Finance collects information from our users at several different points on the website, over email and telephone.

Your Consent

By providing Prio Auto Sales/Prio Auto Finance with your personal information, you consent to the collection, use, disclosure and retention of that information by Prio Auto Sales/Prio Auto Finance in accordance with this Privacy Policy and as otherwise permitted by applicable law. You may withdraw your consent at any time, subject to legal or contractual restrictions and on reasonable notice to Prio Auto Sales/Prio Auto Finance. This may prevent you from proceeding with your intended interactions or transactions with Prio Auto Sales/Prio Auto Finance or otherwise receive the full benefit of Prio Auto Sales/Prio Auto Finance products and services.

Personal Information

In this Privacy Policy, “personal information” means information about an identifiable individual, such as an individual’s name and email address, but does not include (to the extent permitted by law) information that is publicly available in a telephone directory or that is business contact information that enables an individual to be contacted at a place of business.

Collected Information

(a) Information You Provide

You may be asked to voluntarily give your personal information to Prio Auto Sales/Prio Auto Finance during various interactions, including when you submit a finance application, subscribe to a newsletter, register to receive information, or register for a product or service offered by Prio Auto Sales/Prio Auto Finance or use a product or service provided by Prio Auto Sales/Prio Auto Finance. In those circumstances, you can choose not to provide certain requested personal information, but then you might not be able to proceed with your intended interaction or transaction with Prio Auto Sales/Prio Auto Finance or otherwise receive the full benefit of the desired product or service.

(b) Automated Collection

Prio Auto Sales/Prio Auto Finance may automatically collect certain information regarding your use of the Prio Auto Sales/Prio Auto Finance website or online service, such as the dates and times that you access the website or online service, the browsers, operating systems, software and devices that you use to access the website or online service and details of your use of the website or online service. The Prio Auto Sales/Prio Auto Finance website, online services, email messages and advertisements may use technologies (e.g. cookies, web beacons, tokens, pixels or tags) to collect information that assists Prio Auto Sales/Prio Auto Finance to improve its products, services, customer communications and advertising and to prevent fraud. Prio Auto Sales/Prio Auto Finance may use information that it collects through technological means to recognize you as a user of the Prio Auto Sales/Prio Auto Finance website or online services, to facilitate and improve your use of the Prio Auto Sales/Prio Auto Finance website or online services, to confirm that messages have been delivered to and opened by you and to provide you with targeted advertisements. You may choose to decline or disable cookies if your web browser or device permits, but doing so may affect your ability to access or use certain features of a website or online service.

(c) Credit Reports

When you apply or register for, order or use certain products or services from Prio Auto Sales/Prio Auto Finance, Prio Auto Sales/Prio Auto Finance may obtain your credit score and related information from a credit reporting agency to process or fulfil the transaction, and Prio Auto Sales/Prio Auto Finance may also use the credit score and related information to update your confidential profile for use by Prio Auto Sales/Prio Auto Finance as set out in this Privacy Policy. Upon your request, we will inform you if we have ordered such a report, and will give you the name and address of the credit reporting agency that furnished the report.

If Prio Auto Sales refers you to an independent business (e.g. a car dealer, lender or credit card company) for a proposed transaction (e.g. a car purchase, loan or credit card), then: (a) the independent business may request a credit report for any legitimate purpose associated with the proposed transaction; and (b) Prio Auto Sales may collect from that independent business information regarding the transaction to update your confidential profile for use by all Prio Auto Sales.

How We Use Your Personal Information

Prio Auto Sales/Prio Auto Finance uses your personal information collected for purposes relating to or arising from your relationship and transactions with Prio Auto Sales/Prio Auto Finance and as otherwise set out in this Privacy Policy or permitted by applicable law, including:

  • to administer your relationship with Prio Auto Sales/Prio Auto Finance, including to create and manage your financing application with Prio Auto Sales/Prio Auto Finance and to contact and correspond with you regarding those matters;
  • to facilitate your interactions and transactions with Prio Auto Sales/Prio Auto Finance, including to process your applications, requests, orders and payments;
  • to provide products and services to you;
  • to process and respond to your inquiries, requests and other communications;
  • to provide you with information (including by email and other electronic messages) regarding Prio Auto Sales/Prio Auto Finance and its products and services permitted by applicable law;
  • to administer and facilitate your participation in contests and promotions related to Prio Auto Sales/Prio Auto Finance;
  • to maintain, protect and improve Prio Auto Sales/Prio Auto Finance products and services and to develop new products and services;
  • to protect and enforce Prio Auto Sales/Prio Auto Finance legal rights, interests and remedies and to protect the business, operations and customers of Prio Auto Sales/Prio Auto Finance or other persons

Location of Personal Information

Prio Auto Sales/Prio Auto Finance may process, store and use your personal information at facilities located in Canada.

Retention of Personal Information

Prio Auto Sales/Prio Auto Finance retains your personal information for the period reasonably necessary for the purposes set out or referenced in this Privacy Policy and to comply with Prio Auto Sales/Prio Auto Finance legal obligations and permitted by applicable law. Prio Auto Sales/Prio Auto Finance will delete or dispose of your personal information when Prio Auto Sales/Prio Auto Finance is no longer reasonably required to retain the information for the purposes set out or referenced in this Privacy Policy.

Protection of Personal Information

Prio Auto Sales/Prio Auto Finance uses reasonable safeguards – including administrative, physical and technical security and safeguarding measures – appropriate to the sensitivity of the personal information in Prio Auto Sales/Prio Auto Finance possession or under Prio Auto Sales/Prio Auto Finance control to help protect the information from unauthorized access, collection, use, disclosure, disposal or similar risks. Nevertheless, security risks cannot be eliminated and Prio Auto Sales/Prio Auto Finance cannot guarantee that your personal information will not be used, disclosed or deleted in ways not otherwise described in this Privacy Policy.

Accuracy and Access to Personal Information

Prio Auto Sales/Prio Auto Finance will rely on you to ensure that your personal information that you provide to Prio Auto Sales/Prio Auto Finance is as accurate, complete and up to date as necessary for the purposes for which Prio Auto Sales/Prio Auto Finance uses the personal information. You should promptly notify Prio Auto Sales/Prio Auto Finance of any changes to your personal information by contacting Prio Auto Sales/Prio Auto Finance customer service. You may reasonably request access to your personal information collected by Prio Auto Sales/Prio Auto Finance and information about Prio Auto Sales/Prio Auto Finance use, disclosure and retention of that personal information by submitting a written request to Prio Auto Sales/Prio Auto Finance Operations Manager using the contact information noted below.

Subject to applicable exceptions and limitations prescribed by applicable law, you will be given reasonable access to your personal information and you will be entitled to verify the accuracy and completeness of your personal information and to have the information revised as appropriate. You may be required to pay a reasonable fee for access to your personal information. Prio Auto Sales/Prio Auto Finance may decline to process a request that is unreasonably repetitive, frivolous, or impracticable, that infringes or jeopardizes the privacy of other persons, or for other reasons permitted by applicable law.

Non-Personal Information

Prio Auto Sales/Prio Auto Finance creates and collects non-personal information (information that is not about an identifiable individual), including personal information that has been aggregated or otherwise depersonalized so that the information no longer relates to an identifiable individual. Prio Auto Sales/Prio Auto Finance may use, disclose, transfer and retain non-personal information for any purpose and in any manner whatsoever. If non-personal information is combined with personal information, then Prio Auto Sales/Prio Auto Finance will treat the combined nonpersonal information as personal information for the purposes of this Privacy Policy for as long as the nonpersonal information is combined.

Other Matters

(a) Disclaimers, Liability Exclusions/Limitations and Disputes:

The agreements (including any subscription agreement, or terms of service or use) that you accept when you apply, register for, order or use Prio Auto Sales/Prio Auto Finance products or services contain important provisions, including provisions disclaiming, limiting or excluding the liability of Prio Auto Sales/Prio Auto Finance and other persons (including service providers) and provisions determining the applicable law and jurisdiction for the resolution of disputes. To the extent permitted by applicable law, each of those provisions applies to any dispute that may arise in relation to this Privacy Policy or Prio Auto Sales/Prio Auto Finance collection, use, disclosure and retention of your personal information, and are of the same force and effect as if they had been reproduced directly in this Privacy Policy. Nothing in this Privacy Policy amends any of those other agreements.

(b) Changes to this Policy:

Prio Auto Sales/Prio Auto Finance may change this Privacy Policy from time to time by posting a new version of this
Privacy Policy on the Prio Auto Sales/Prio Auto Finance website. Prio Auto Sales/Prio Auto Finance collection, use, disclosure
and retention of your personal information will be governed by the version of this Privacy Policy in effect at that time. Your continued dealings with Prio Auto Sales/Prio Auto Finance after any change to this Privacy Policy will signify your consent to the collection, use, disclosure and retention of your personal information as set out in the changed Privacy Policy. Accordingly, you should check the “Last Updated” date of this Privacy Policy (at the top of this Privacy Policy) and review any changes since the last version.

(c) Contacting Prio Auto Sales/Prio Auto Finance Operations Manager:

If you have any comments or questions about this Privacy Policy or how Prio Auto Sales/Prio Auto Finance deals with your personal information, please contact Prio Auto Sales by mail or email at: Prio Auto Sales – Operations Manager, 1919 Bank St. Ottawa Ontario K1V 8A2; email: info@PrioAutoSales.com